YBY TEAM ZOOM

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Before We Get Into the Training...

Hey, I'm Albie. And I want to tell you something real before we dive into the skills — because
I think it matters that you know who you're learning from.

I was a kindergarten teacher for 20 years. Loved every one of those kids. But in 2012,
our school lost its funding and I lost my job. Just like that.

Instead of panicking, I got this crazy clear idea: What if I built something I could run from
anywhere? What if my "classroom" could be a beach in Thailand — or a boat out at sea?
The internet felt like the only real path to that kind of freedom. So I went for it.

"I joined over 40 different programs in five years. Spent $10,000. Had almost nothing to show for it. And nearly quit three times."

What kept me going? Honestly? My boat. Time out on the water helped me rebuild my desire
every single time I hit a wall. Something about being out on the water reminded me why I started.

Then in 2018, I met a millionaire mentor named Alan. He didn't sell me anything. He just pointed
at five specific skills and said "master these and everything changes." He was right.

But even after I learned those skills, it didn't happen overnight. I was working 12-hour
days at a delivery job. Coming home exhausted.
And still sitting down to write an email every single night.

"After a year of showing up every day — tired, unsure, but consistent — my business started taking off for the first time. Emails got replies. Replies turned into conversations. Conversations turned into sign-ups. Every week. Then every day."

I'm telling you all this because I want you to know: I'm not some guru on a mountaintop. I'm a former kindergarten teacher who figured this out the hard way. And if I can do it writing emails after 12-hour delivery shifts — you can do this too.

Now let me show you exactly how. 🚀

“Everyone wants to be the king on the chessboard.
But every king starts as a pawn."

2.
Just as the pawn sees itself becoming king, you also need to use your
imagination to see your true potential.

3.
"As a man thinks in his heart, so is he." — Proverbs 23:7
4.
"Whether you think you can, or that you can't, you're usually right." — Henry Ford
5.
Whatever you think comes true for you."

That image says everything. The pawn doesn't become a king by wishing. It becomes a king by moving forward — one square at a time. That's what this page is about.

⚡ The Mantra — How It All Connects

Here's what most people miss. These aren't 6 random skills you just check off a list.

They're a chain. Pull one link out and the whole thing breaks.

1+2

Advertising + Capturing Attention — These two work together like a one-two punch. Get solid advertising and catch people's attention — and everything else starts moving. No eyeballs? Nothing else matters.

Building Your List — Do Skills One and Two right and you will build a list. But here's the reality: you can have the biggest list in the world — and if you skip Skill Four, you might as well throw that list in the trash.

Effective Communication — This is the spark plug. Pull it out and your business dies — no matter how good everything else looks. Even a small spark of real connection is enough to jump the whole engine back to life.

Understanding Funnels — You know how you walk into Walmart for milk and walk out with a TV and nine other things? That's an offline funnel. We do the same thing online. People come in on the front end — and leave having invested in something worth a thousand on the backend.

Mindset — Unless you have the right mindset, you will quit. Building your dreams is not easy. It takes desire. It takes persistence. It takes understanding all thirteen steps to success. Without this skill, none of the others survive.

💡 Here's the thing: Most people try to learn these skills in isolation. They obsess over traffic but ignore communication. They nail the funnel but quit before the mindset kicks in. Work all six. In order. Trust the chain.

⚡ The 6 Critical Skills — The Core Framework

These are the skills a millionaire taught me in 2018. They changed my life.
Master a little of each one every single day.

Skill #1

Effective Advertising

Get real eyeballs on your offer and track your results. Goal: 1,000+ hits per week.

Skill #2

Capture Attention

Grab your audience's attention — with an ad, a headline, a text, or spoken words. Fast.

Skill #3

Build Your List

Do #1 and #2 right and you'll build a list. Benchmark: 30–100 leads a day. Show up every day — you are the sunshine.

Skill #4

Effective Communication

Create a real "spark" between you and your list. The biggest list in the world means nothing if they don't respond to you.

Skill #5

The Funnel

Turn $1 invested into $2 earned. Ad → Bridge Page → Sales Page. Brand yourself so people know, like, and trust you.

Skill #6

Mindset

Without the right mindset, the other 5 skills won't survive contact with real life. Last on the list — but first in importance.

👑 The 6 Critical Skills — Deep Dive

Now let's go one level deeper on each skill. This is where it gets practical.

👑 Skill #1 — Effective Advertising

"We are in the lead generation business. Generating leads is what we do.

Forget about the money. Forget about sales. Just focus on generating leads. If you do this, your zip code's gonna change."

— Frank Callabro Jr.

Lead generation IS the business. You can have the best offer in the world, the prettiest funnel, the most heartfelt emails — and if nobody sees any of it, you earn zero.

My personal goal? 1,000 targeted hits per week to my capture page. Not random clicks — targeted people already looking for what I have.

💡 Albie's tip: When I was working delivery shifts, I couldn't sit at a desk all day. So I scheduled 30 minutes every morning before my shift to check my numbers and adjust. That's it. Consistency over perfection — every single time.

🎯 Skill #2 — Capturing Attention

Capturing attention doesn't require a fancy website or a big ad budget. It just requires the right moment with the right person.

Before I ever had a capture page, I had a business card and a parking lot.

I'd walk up to someone, give them a genuine compliment — something real, not cheesy — and then say: "Do you mind if I give you my business card?" They'd say sure. And then I'd ask: "Do you know anyone who's looking to make some extra money?"

Notice I said "anyone you know" — not "you." Low pressure. Just a question. About one in five would pause and say "Actually... that might be me."

I'd flip over the back of a receipt or my card and say: "Awesome — what's your number? I'll get back with you tomorrow."

That's it. I'd advertised (Skill 1), caught their attention (Skill 2), and got their name and number (Skill 3). All in under two minutes. No website needed.

Online, your capture page does that exact same job — just while you're sleeping.

The formula for a great capture page:

💡 Think about it this way: Imagine your teeth are killing you. You need a dentist right now. If someone hands you a card that says "Emergency Dental — Same Day Appointments" — you're not browsing. You're calling. That's the feeling your capture page needs to create. Speak to a real need and they'll give you their name and email without hesitation.

💻 Skill #3 — Building Your List

If you do Skill #1 and Skill #2 correctly, you will build a list. Your benchmark: 30–100 new leads per day. That's when you know you're in business.

When you're just starting out, your "list" might literally be a notebook — names and phone numbers you collected the old-fashioned way. That's fine. Start there. But as your business grows, you need to move to a real autoresponder.

Think of your autoresponder like the sun. The sun comes out every single day — rain or shine, good day or bad. Your emails need to do the same thing. If you don't "water your list" a little every day, they go cold. They forget who you are. They unsubscribe. They move on.

But when you show up consistently? They start to trust you. And trust is what turns a list into income.

Here's what makes an autoresponder so powerful:

💡 Important: Once you hit 365 emails in your autoresponder sequence, don't just stop writing. Keep adding one or two new emails every week. The automation handles consistency — but you handle the connection. Those fresh emails remind your list that there's a real human on the other end. That matters more than people think.

✉️ Skill #4 — Effective Communication

This is the skill that changed everything for me. Not the flashiest — but the most powerful.

Think of it like this: communication is the spark plug of your business. Pull the spark plug out of a car and it's dead. Doesn't matter how nice the car is, how full the gas tank is, how shiny the paint job is — it's not going anywhere.

"I wrote emails after 12-hour delivery shifts. Tired. Sore. Sometimes half asleep. But I showed up every day. And eventually, people started replying. That's when I knew it was working. Not because I had the perfect funnel. Because they felt like I was real."

Here's the thing about a spark — it doesn't have to be huge. A small spark in the right place is enough to bring a whole engine to life. Even a short reply to someone who emailed you back. Even a quick personal P.S. at the bottom of your broadcast. Real connection — even tiny real connection — is what makes your business run.

The formula I use for every email:

Subject Line — One job: get them to open it. Curiosity beats clever every time.

Opening Line — Hook them in the first sentence. No warmup, no throat clearing. Start with something real.

The Story or Point — One idea per email. Just one. Keep it tight, keep it human.

The Soft CTA — A gentle nudge. Not a shove. "If you're curious, you can check it out here..." That's it.

Signature — Your name, your personality. Let them feel like they know you.

💡 Albie's tip: Write like you talk. Read it out loud before you send it. If it sounds like a brochure — rewrite it. If it sounds like you — send it.

🛍 Skill #5 — Understanding Funnels

A funnel isn't a trick. It's not manipulation. It's just a path — a well-designed path that guides someone from "I just heard of you" to "I trust you enough to buy."

Here's my favorite way to explain it:

You walk into Walmart to buy milk. Just milk. That's all you needed. But by the time you get to the register, you've got milk, bread, a rotisserie chicken, a phone charger, some socks, and somehow a throw pillow that was on sale.

That's not an accident. Walmart engineered that experience on purpose. The layout. The end caps. The checkout lane candy. Every step of that store is a funnel.

We do the exact same thing online. Someone comes in on the front end because they want something specific. And if the funnel is built right, they leave having invested in something that genuinely helps them — at a level they were actually ready for. That's not manipulation. That's smart business.

Here's how a basic funnel works step by step:

Step 1 — The Ad: Gets the right person to stop scrolling. One job: make them curious enough to click.

Step 2 — Capture Page: They land here. Your headline speaks to their exact pain or desire. They opt in with their name and email. Now you have a relationship — not just a visitor.

Step 3 — Bridge Page: This is YOU. Your story. Why you. Why this. This is where trust starts. Brand yourself here. People buy from people they know, like, and trust.

Step 4 — Sales Page: Now you show them the offer. They're warm. They know you. The offer lands completely differently than a cold pitch ever could.

Step 5 — Follow-Up Sequence: Most people don't buy on day one. Your emails keep the relationship alive until they're ready. Fortune is in the follow-up — every single time.

Step 6 — Backend Offers: Your Walmart aisles. More products, more value, more ways to serve them — and more income for you. This is where the real money lives.

💡 The big shift: Stop thinking "how do I make a sale today" and start thinking "how do I serve this person over time." The sales always follow the trust.

👶 Baby Assets = Baby Earnings — Big Assets = Big Earnings

Here's where mindset and funnels collide — and this is the part most people get completely backwards.

Most people join a $10 or $20 program, work really hard... and then wonder why they're only making $8 or $16 per sale. They're not doing anything wrong with their effort. They're doing something wrong with their thinking.

💡 Baby assets = baby earnings. If you only invest in small products, you can only earn small commissions. That's not a criticism — that's just math.

BABY ASSETS = BABY EARNINGS

BIG ASSETS = BIG EARNINGS

Think about Monopoly. You don't win by hoarding cash. You win by investing that cash into assets — houses first, then hotels — that pay you every time someone lands on your property.

I used to play Monopoly with my cousins and lose half the time. Know why? I'd hang onto my money because it felt safe. Meanwhile, my cousin would buy everything on the board, slap hotels on Boardwalk and Park Place, and just sit back while I handed over everything I'd saved.

Online business works the exact same way. The person who invests in higher-ticket assets earns when others are still trying to figure out why their $10 product isn't paying the bills.

An investment mindset is what separates the people who win from those who just keep going around the board. The game pieces: your player, money, houses & hotels.

Your first house — your first asset that earns for you. In HBA terms? That's the Funnel Builder + Let's Goal. Small but real. A starting point, not a finish line.

Turning your houses into hotels. Creating bigger assets that earn you more. Upgrading to HBA Premium means earning $100/month per referral instead of $20. Same effort. Five times the return.

Buying the best properties on the board. In business? Choosing a platform with 80% commissions and 10 years of proven stability beats chasing shiny objects every time.

The ability to save, invest, work hard, master the skills — and make it happen.
That's what going "all in" looks like.

😀

Cold prospects — 90% will only join something free. 1–10% will buy at the $1–$10 level. That's fine — that's where the relationship starts.

🙂

Warm prospects — These folks are ready to invest at the $10–$100 level. They know you. They trust you a little. Your emails brought them here.

😍

Hot prospects — These are your people. Ready to go all in. Investing at the $500–$1,000+ level. This is where you start earning real money. Fortune is in the follow-up.

💡 The mindset shift: You need four things to get here: Faith (that you can earn your investment back and then some), Imagination (to see the end result before it exists), Decision (to step out and invest before you feel "ready"), and Persistence (to see it through when it gets hard).

The funnel rewards all four. The funnel punishes none of them. It just needs you to show up and work all six skills — consistently — and trust the process.

🏦 The Hotel on Boardwalk — HBA Financial Literacy Course

So here's where it gets really interesting.

We've talked about houses. We've talked about hotels. Now let me show you what the biggest hotel on the board looks like in real life.

I dunno if you've ever had that moment where you realize the reason you're not earning big isn't because you're not working hard enough — it's because you're playing a different game than the people earning big.

They're not smarter. They're not luckier. They just learned something most people never get taught: how money actually works.

That's what the Financial Literacy Course is about.

🏠 The "House" — HBA Funnel Builder + Let's Goal Your foundation. You're learning the skills, building your list, showing up every day. Earning $20–$28/month per referral. This is where everyone starts. And it's real.

🏢 The "Hotel" — HBA Premium You've upgraded. Now you're earning $100/month per referral. Same effort — five times the return. You only need 24 all-in members to hit $3K/month. That's a full-time income for a lot of people.

🏢🏢🏢 The "Boardwalk Hotel" — HBA Financial Literacy Course This is the big one. A course that teaches real financial intelligence — how to build wealth, understand money, and think like the people who are actually winning.

And here's the part that makes it a real asset: when someone you refer invests in this course, you earn $400–$800 in a single sale.

Not $8. Not $20. Not even $100. Four hundred to eight hundred dollars. One sale.

That's not a baby asset. That's a hotel on Boardwalk.

“When we go all in, the funnel allows us to earn back what we are worth. The funnel will pay us 100x or 1000x what we invested into it — if we learn and apply these skills and don't quit.”

💡 Why This Matters for Your Funnel

Remember the Walmart analogy? Walmart doesn't just sell milk. They sell TVs, tires, furniture and pharmacies — all under one roof. Your funnel works the same way.

The Financial Literacy Course is your backend offer — the high-ticket aisle at the back of your store. Most people who walk in won't buy it on day one. But the ones who do? One sale could cover your entire monthly ad budget. One sale could wipe out a week of work with a single commission.

That's why we build funnels. That's why we follow up every single day. That's why fortune is in the follow-up.

If you're curious about the Financial Literacy Course, check it out here — FreedomWithAlbie.com/fla (or join your sponsor here ) - or shoot me a message and I'll walk you through it personally.

💡 Here's the thing about high-ticket offers: You don't have to pressure anyone into them. You just have to own them yourself first. When you've been through the Financial Literacy Course, you won't be selling it — you'll be sharing it. And that's a completely different energy that people can feel.

Build your houses. Save up for your hotels. And don't quit before you get to Boardwalk.

💰 Before You Start — The Money-Producing Filter

Here's something I teach my team constantly, and it makes a huge difference:

Not all activity is equal. You can stay busy all day long — tweaking your website, redesigning your logo, watching training videos, reorganizing your notes — and earn exactly zero dollars.

Been there. Done that. It felt productive. It wasn't.

So before you sit down each day, ask yourself one question:

“Is what I'm about to do going to directly produce income — or am I just staying busy?”

The 3 - 5 actions below are your answer. These are your Money-Producing Activities (MPAs). Everything else is secondary.

Do these first. Every day. Before anything else.

💡 Here's the reality: If you only have one hour today, don't spend it tweaking your capture page.

Spend it on your top 3 MPAs:

Advertise — Get traffic moving. No eyeballs = no business. This is your #1 job every single day.

Communicate — Respond to emails. Write your daily email. Show up in their inbox like sunshine — rain or shine. This is how cold becomes warm becomes hot.

Connect Personally — Get your six. Six real conversations (email, text, phone, or in person) a day. This is where relationships actually form — and where memberships actually happen.

Check your subscribers and track your numbers too — but those are measuring activities, not producing activities. Do them quick. Then get back to the top three.

The team that does these five things daily — especially the top three — is the team that wins. Simple as that.

🚀 Your Action Items — Start Here

Don't try to do everything at once. Here's your starting point:

📚 Action #1

Get your capture page live. If you don't have one yet, the HBA Funnel Builder is how we do it. Check it out here. (or your sponsor's link here )

📚 Action #2

Set up your autoresponder and write your first 7 emails. Don't overthink them. Tell your story. Be real. Send them.

📚 Action #3

Pick ONE traffic source and commit to it for 30 days. Solo ads, Facebook groups, YouTube — pick one and get good at it before adding another.

📚 Action #4

Show up to the Team Zoom every night this week. Monday through Friday. 9:30 PM EST. Just show up. Watch what happens.

📚 Action #5

Read 10 pages of The Greatest Salesman In The World today. Then do it again tomorrow. And the next day. Let it rewire how you think.

📚 Action #6

Write down your WHY. Not "I want more money." Go deeper. What does the money give you? What does freedom look like for you specifically? Get it on paper.

📚 Skill #6: Mindset Deep Dive -
The 13 Steps to Success

These aren't just steps — they're a system. Work them in order. Trust the process.

Step 1 — Desire: Everything starts here. Not "I'd like to" — but "I have to." The stronger your why, the longer you'll stay when it gets hard.

Step 2 — Faith: Believe it before you see it. The results come after the faith — not before. This is where most people get it backwards.

Step 3 — Auto-Suggestion: What you say to yourself every day becomes your reality. Feed your mind the right things — on purpose.

Step 4 — Specialized Knowledge: General knowledge won't cut it. Master the 6 skills. Go deep, not wide.

Step 5 — Imagination: You have to see it before you can build it. Spend time in your vision. Make it specific. Make it real in your mind.

Step 6 — Organized Planning: A dream without a plan is just a wish. Map it out. Work backwards from the goal.

Step 7 — Decision: Successful people make decisions quickly and change them slowly. Unsuccessful people do the opposite. Decide. Then go.

Step 8 — Persistence: This is the one that separates everyone. Just. Don't. Quit. Simple — but not easy.

Step 9 — The Mastermind: That's what this Zoom is. Two or more people working toward the same goal in harmony. You are not alone in this.

Step 10 — The Mystery of Sex Transmutation: Channel your strongest energy and emotions into your work. Passion is rocket fuel. Use it.

Step 11 — The Subconscious Mind: Plant seeds of success daily. Your subconscious works 24/7 — make sure it's working FOR you, not against you.

Step 12 — The Brain: Your brain is a transmitter and receiver. What you tune into is what you broadcast. Choose wisely.

Step 13 — The Sixth Sense: When all the other steps are in place, something clicks. You start to know things before you can explain them. Trust it.

📚 Where Do These 13 Steps Come From?

These are from Think and Grow Rich by Napoleon Hill — one of the most important books ever written about success. If you haven't read it, read it. If you have, read it again.

Free copy available at: naphill.org

🎯 Your Daily Goals — The Numbers That Matter

Success in this business isn't mysterious. It's math. Here are the numbers to hit every single day:

📈 Traffic Goal Generate a minimum of 100–150 targeted hits per day to your capture page. That's 700–1,000 hits per week. That's when leads start flowing consistently.

👥 Leads Goal Aim for 30–100 new leads per day. At this pace, your list grows fast enough to produce consistent sign-ups every week.

✉ Email Goal Write and send one email per day to your list. No exceptions. Rain or shine. Good day or bad day. Show up in their inbox like clockwork.

💬 Connection Goal Reply to every single response you get. Every reply is a human being reaching back. Treat it like gold — because it is.

📚 Growth Goal Spend at least 10 minutes per day on personal development. A book, a training, a podcast. Feed your mind every day without fail.

💬 From Brian Allerton — Nicole's Story

What Happens When You Actually Show Up

Brian joined our team many years ago as a complete beginner. No tech background. No marketing experience. Just a desire to build something real from home.

Brian showed up by connecting with me by email — he lives in England — every single week for over a year. He wrote his first email even though he thought it was terrible. He sent it anyway.

By the end of that year, he had six paid members on his team and his first residual check. Not a life-changing amount — but proof that it worked. And proof was all he needed to keep going.

From Brian Allerton:

"Hello Albie — Thank you for taking the time to read this. This was written by Nicole Meade, owner of Max Ad Coop, and I totally agree with EVERYTHING she says here. I felt it was so important that I needed to send it to you. Read it daily or weekly — especially when you've had a bad day."

— Brian, YBY Team Member

💡 Nicole's Message — The Cold Hard Facts

"I'm not trying to sell you anything here. These are just the cold hard facts that you need to be aware of when it comes to building an online business.

There are so many people out there that want to be successful online and, though they try, they never actually achieve success. The main reason for this is that they don't take the time to really build their business.

💡 If you have the mindset that you'll be financially free in just a few short months, you've set yourself up for failure. So many people come online thinking they can start a business and be making thousands of dollars in a few days, weeks, or months. When this doesn't happen they jump to another business — with the same mindset — and a few months later jump to another, and so on. This becomes a vicious cycle and they never achieve success. Don't be this person!

There are several people that ARE successful — and you can be one of them! The reality is, it's going to take you years to achieve success. Don't believe me? Find someone that is successful and ask them. If they're honest, they'll tell you it has taken them years to get there.

The real secret to online success isn't a formula or program or traffic source or pretty much anything else people tell you.

💡 The real secret is to find a business — and stick with it.
A real, time-tested business. Not one of those "here today, gone tomorrow" opportunities.

Find a business that has been around for many years and will still be around many years from now. Work on it. Advertise it in every way possible.

💡 Understand that you'll have really good days and you'll have really bad days — but whatever you do, don't give up. You'll probably have more bad days than good days when you first start out. But you can do this!

Is it going to be hard? Yes — most likely it will be. I'd be lying if I told you it wasn't. But I assure you — if you stick with it, it'll be worth it in the end."

~ Nicole Meade, Owner of Max Ad Coop

👥 Our Team Culture — How We Roll

✅ We show up. To the Zoom. To our lists. To each other. Showing up is 80% of this.

✅ We tell the truth. No hype. No fake income screenshots. No promises we can't keep. People can smell fake a mile away.

✅ We lift each other up. When someone on this team wins, we all win. Celebrate every victory — no matter how small.

✅ We stay patient. This is a marathon, not a sprint. The people who win are the ones who don't quit in month two.

✅ We keep it real. Had a bad week? Say so. Struggling with something? Ask. Nobody here is too cool to need help.

✅ We protect the culture. No negativity. No drama. No tearing down other programs or people. We build — we don't tear down.

💼 The Tools We Use — HBA Product Suite

We don't just recommend these tools. We use them every day. Here's what's in the toolkit:

🌟 Let's Goal — $10/month Personal growth app with goal cards, vision board, journal, habit tracker, nutrition tracker, morning routines, affirmations and a planning coach. Includes 7 family member accounts FREE. You earn $8/month per referral.

💻 HBA Funnel Builder — $25/month Website and funnel builder for any business — landing pages, sales pages, membership sites, e-commerce, CRM. Unlimited pages, funnels, custom domains, free SSL. Includes Funnel Builders Academy training, Sage A.I. Chat and Template Club. You earn $20/month per referral.

🌟 HBA Premium — $125/month The full suite. SmartPost (one video → 5 platforms automatically), Van Go A.I. Image Studio, PromptWrite A.I. copywriting assistant, Team Broadcast Messaging, daily live coaching 5 days/week with founders, Multiple Income Streams with Smart Roll-Up, Demo Mode and Personal Welcome Popup. You earn $100/month per referral.

⚡ Triple-Residuals Starter Pack — $35 to start All three products bundled. Let's Goal + Funnel Builder + 2-week Premium trial. Positions new members for maximum residuals from day one. You earn $128/month per all-in referral. 3-day money-back guarantee.

🔍 Find Your Sponsor's Link

▶ Join HBA Here

📚 Required Reading — Two Books That Will Change How You Think

Book #1 — Think and Grow Rich by Napoleon Hill

Napoleon Hill spent 20 years studying the most successful people in the world and distilled it into one book. The 13 steps we covered above came straight from its pages. Read it once and you'll understand success differently. Read it twice and you'll start living it.

Free copy at: naphill.org

Book #2 — The Greatest Salesman in the World by Og Mandino

Here's the thing about Think and Grow Rich — it tells you what to do. Og Mandino's book actually makes you do it.

The book contains 10 scrolls. The method: read each scroll three times a day for 30 days before moving to the next one. That's not a reading assignment — that's a reprogramming. By the time you finish, the habits aren't just understood. They're part of you.

💡 Why this matters for your business: Most people fail online not because they don't know what to do — but because they can't make themselves do it consistently. Mandino's scroll method is one of the few tools I've seen that actually fixes that. It's the missing piece between knowing and doing.

— Albie Derbyshire & the entire YBY Team 💙

🔍 Go Back To Main YBY - Team Site Here

Albie's 6 Critical Skills

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Albie Derbyshire | SailingWithAlbie@gmail.com | Albie360.com | 📞 626-379-5692

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